Alzheimer’s Caregiver site
As part of the introduction of it's new Alzheimer's drug Exelon, Novartis created a resource site aimed at caregivers. They are often the ones making the day-to-day medical decisions for their loved ones who suffer from Alzheimer's and the amount of information and choices can be overwhelming.
This site stepped away from hard-sell tactics and simply offered information, support and assistance to the often overlooked and overstressed caregivers.
